Paris Jacobs serves as the Chief Executive Officer of Machine Brands, LLC, overseeing all business operations of all five divisions within Machine. Formally a competitive swim coach for the team, in 2007 she retired from coaching and move to operations full-time. After a long volunteer career within USA Swimming and USA Swimming Foundation, Paris served as a business development consultant for The American Swim Coaches Association (ASCA) from 2015-2017 and in September 2018 accepted the newly created position as the Chief Operations Officer (COO) of the American Swim Coaches Association. During her time at the American Swim Coaches Association, she also severed as Business Development Consultant and Event Operations Manager for International Swimming League (ISL) overseeing the USA operations and 4 major events for the first Pro Swimming Team Series in history, culminating with the World Championships at Mandalay Bay in Las Vegas, NV in 2019. In 2021, Paris resigned from ASCA to return to full-time Management of Machine Brands
Originally from Atlanta, Georgia, Paris grew up recreationally swimming for Dynamo Swim Club and the local summer league. She began her coaching career in Atlanta at her summer league pool as an assistant coach. She moved to the Northern Virginia area in 1993 attending boarding school. She attended George Mason University studying Business.
Since its inception in 2001, Machine Aquatics has grown into Machine Brands which encompasses four divisions. Machine Aquatics, a nationally ranked USA Swimming competitive team with eleven training sites and 1700+ members, Machine Swim School, a large swim school providing 800+ lessons weekly, Machine Performance Center, a 20,000 +sq ft. performance center for swim, fitness, community events, and physical therapy.
Paris is a mother to two amazing children, Lillyan, a Junior at the University of South Carolina, majoring in Sports Medicine, and Daniel, III a Freshman at Salisbury University where he is a Lacrosse player.
Contact Paris at paris@machineaquatics.com